Volkswagen Comeback Gains Traction

24/7 Wall St.

VW CrossBlue concept - 2014No major car company has had more difficulties in the U.S. market than global behemoth Volkswagen. VW has struggled as sales fell month after month, while the traditional leaders from Japan and the United States continued to dominate. Also, South Korean brands Hyundai and Kia grew from close to zero a decade ago to real factors. VW has made the start of recovery, though its market share remains small.

Kelley Blue Book (KBB) estimates that VW’s sales will rise 10.5% in June to 55,000, better than any other car company except Fiat Chrysler Automobiles N.V. (NYSE: FCAU), which is expected to grow at the same rate. The American market will rise 5.8%, according to KBB, to 1.5 million. While VW’s recovery rate is impressive, its share of market will be only 3.7%. VW’s sales include its Audi and Porsche brands. Audi often beats Mercedes and BMW in growth rate among German manufacturers.

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