2017 Beetle

What is cooler than a car that has it’s own hashtag? 2017 brings in the very limited edition #PinkBeetle as well as a return of the “Retro-look” for the Coupe! Beetle.


  • New limited-edition #PinkBeetle
  • Retro-look Classic model returns, offering connectivity features at a value price
  • Dune coupe, with raised ride height and off-road design elements, continues in for 2017
  • Beetle coupe models receive more aggressive front and rear bumper styling for 2017, mirroring the look on sportiest R-Line® 2.0T

The 2017 #PinkBeetle will be offered in limited quantities across the United States. With a 1.8-liter turbocharged and direct-injection TSI engine and a six-speed automatic transmission, #PinkBeetle produces 170 horsepower and 184 pound-feet of torque, and is poised to become an immediate automotive trending topic.

Offered in its own unique shade of Fresh Fuchsia Metallic paint, the limited-edition Beetle model’s eye-catching paint is contrasted by gloss-black mirror caps and black running boards. #PinkBeetle coupes are fitted with 17-inch multi-spoke Linas aluminum-alloy wheels, as well as Bi-Xenon headlights with LED Daytime Running Lights, LED taillamps and LED rear license plate lighting as standard.

2017 VW #PinkBeetle PreProduction Model 2017 VW #PinkBeetle Model


2017 VW #pinkBeetle Pre production model

The Classic model enhances the value story for the Beetle, adding a host of new features in addition to the Beetle’s already extensive list of standard equipment. The Classic trim features: 17-inch “Circle” aluminum-alloy wheels; a rear spoiler; a leather-wrapped shift knob and handbrake lever; SiriusXM Satellite Radio trial; the Discover Media infotainment system that incorporates a navigation system, Bluetooth and USB connectivity and VW Car-Net App-Connect technology for compatible devices; a multifunction steering wheel with paddle shifters; V-Tex leatherette and checked cloth seating surfaces; comfort front seats with driver’s side lumbar support; and a six-speed automatic transmission. The car is available in six colors—Pure White, Dark Bronze, Deep Black Pearl, Platinum Gray, Bottle Green, and Silk Blue—and has an understated retro look inside and out.

All 1.8T Beetle coupe models receive new, more aggressive front and rear bumpers that mirror the look of the sporty 2.0T R-Line trims. Also, this is the first full year for the Dune trim, which offers a rugged addition to the rest of the Beetle lineup, and draws its inspiration from classic Baja Bugs.

2016_beetle_dune_dashboard 2016_beetle_dune_ interior 2016 Dune Beetle with old Beetle


Placing the original Beetle and the latest car next to one another, it’s clear that the lines of the rear sections are nearly identical, but the overall look is bolder and more dynamic. The Beetle also breaks free of the design geometry defined by three semi-circles—front fender, rear fender, and domed roof above it. The roof profile runs distinctly lower and the result is that today’s Beetle is bolder than any of its predecessors.

The regular Beetle is 71.2 inches wide, 58.5 inches tall, and 168.4 inches long. The development team also increased the car’s track widths and wheelbase compared with the New Beetle. The changed proportions give the latest Beetle a powerful and dynamic appearance.

The Beetle 1.8T Dune is inspired by classic Baja Bugs and offers a rugged addition to the rest of the model lineup. Overall, the Dune has a bolder appearance in the Beetle range, thanks to the fitment of new front and rear fascias and pronounced black wheelarch extensions that flow into the bumpers. Additionally, the Dune’s raised ride height of 0.4 inches and a 0.6-inch wider body give it a more rugged stance.

Highlighting the front end’s new look, the bumper features a large central air intake that widens towards its bottom edge, and a black honeycomb screen has an aluminum-look surround that morphs into the underside of the bumper. On either side of the intake, two black honeycomb vents contain the foglights. A Lighting Package is available, which adds Bi-Xenon headlights with LED Daytime Running Lights and LED rear license plate lighting.

The side of the vehicle is characterized by the contrast between the polished aluminum sills and black trim strips that are reminiscent of the original Beetle running boards. Distinctive 18-inch Canyon aluminum-alloy wheels are fitted with 235/45 all-season tires. The side mirrors have contrasting black lower portions and Reflex Silver uppers, and “Dune” graphics are displayed on both doors. At the back, the Dune features a large rear spoiler, standard LED taillights, and a new bumper design that integrates matte black and aluminum elements.


Similar to the original Beetle, the current model has an extra glovebox integrated into the dashboard on the #PinkBeetle trimline and above—the kaeferfach or “Beetle bin.” The lid folds upward, while the standard glovebox opens downward. Standard features on the Beetle include a rear spoiler; rearview camera; power windows with one-touch up/down; and a leather-wrapped multifunction steering wheel, shift knob, and brake lever.

Available premium features include a panoramic sunroof; V-Tex leatherette seating surfaces; heatable front seats; KESSY keyless access with push-button start; three-color ambient lighting; voice control; navigation; and the Fender® Premium Audio System. The 1.8T Dune features sport seats with contrasting orange stitching and a leather-wrapped multifunction steering wheel. Sandstorm Yellow Dunes have an interior that features body color upper door trims and dashpads, whereas the Pure White and Deep Black Pearl vehicles have black door and dashpad trim.

Front and rear passenger headroom is plentiful. The car has 37.1 inches of rear-seat headroom, 41.3 inches of front legroom, and 55.3 inches of front shoulder room. The overall interior volume is 85 cubic feet. The trunk offers 15.4 cubic feet of space: with the seats folded, the capacity increases to 29.9 cubic feet. A split-folding rear seat and a wide opening trunk lid help ease loading and unloading.

One of the most technologically advanced features in the 2017 Beetle comes in the form of its MIB II touchscreen infotainment system. 1.8T S models feature a Composition Color touchscreen radio with a 5.0-inch resistive 400×240 color display and a host of standard features including AUX-in, SD card slot, and a USB multimedia interface with Apple iPhone® and iPod® compatibility, reverse camera display, and Bluetooth® technology for compatible devices.

The infotainment system offers one of the most comprehensive suites of connected vehicle services and features available in the automotive industry today. Features available through Car-Net are divided into three key areas, “App-Connect,” “Security & Service,” and “Guide & Inform.”

App-Connect. The Composition Media unit is standard on the #PinkBeetle, 1.8T SE, and Dune models. Incorporating the features from the Composition Color unit, the Composition Media unit adds an 800×480 capacitive color touch display with proximity sensor, with a 6.3-inch screen. Other standard features include: App-Connect smartphone integration featuring Apple CarPlayTM, Android AutoTM, and MirrorLink®; Bluetooth® wireless technology with the ability to send and receive SMS text messages with compatible phones and sync two phones simultaneously; two SD card slots; a JPEG viewer; SiriusXM Satellite Radio; HD Radio; and support for lossless audio file format (Free Lossless Audio Codec FLAC).

The Beetle 1.8 TSI SEL, and R-Line® SEL models feature the Discover Media unit, which captures the features available in the previous unit and adds 2.5D navigation, one-shot voice destination entry, predicts possible destinations based on often used routes, and Destination Entry with Quick Search and Auto-complete, and Car-Net Guide & Inform.

Security & Service. With the Car-Net Security & Service suite, owners can access their VW remotely through vw.com/carnet as well as a smartphone app, providing access to the features available from virtually anywhere your mobile device is connected to wireless internet.

Available security related features include Automatic Crash Notification, which can automatically notify an operator who can contact first responders in the event of an collision; Manual Emergency Call, a feature that allows for quick access to customer specialists at the touch of a button; Roadside Assistance, for added peace-of-mind in the event of trouble on the road; and Stolen Vehicle Location Assistance, which uses VW Car-Net Security & Service to assist law enforcement with locating your vehicle in the event that it is stolen.

In addition, Volkswagen Car-Net Security & Service offers layers of convenience, such as remote vehicle access, remote door lock and unlock, remote honk and flash (of lights), last parked location information, and remote status check (doors and windows).

The Car-Net Security & Service also offers Family Guardian, a suite of features that help families. Features including speed alert, which can notify the owner of the vehicle when the preset maximum speed limit is exceeded; and boundary alert, which can alert you if the vehicle has traveled outside of a pre-set virtual boundary.

Diagnostics and maintenance information is also available through VW Car-Net. A Vehicle Health Report allows Volkswagen customers to check to see an overview of vehicle diagnostics. When it’s time for scheduled service, Car-Net Security & Service can not only alert the customer, but also provide a simple way to schedule a dealer visit. It can even identify the closest dealer in case you need a recommendation.

Customers purchasing new Volkswagen models equipped with Volkswagen Car-Net Security & Service connected vehicle services (not including App-Connect) will receive a no-charge trial for six months after purchase. To extend the benefits of this connectivity system, customers can choose from a number of Volkswagen Car-Net payment options: 1 year, for $199; 2 years for $378; 3 years for $540; or, month-to-month, for $17.99.

Guide & Inform. Car-Net Guide & Inform offers an enhanced navigation and infotainment experience for Volkswagen customers. Volkswagen has incorporated technologies that enhance existing navigation offerings while adding an additional level of information that empowers owners.

Satellite navigation is refined with Car-Net Guide & Inform, which incorporates several layers of information right onto the screen. MIB II-equipped Volkswagen models with in-vehicle navigation systems feature real-time fuel prices, sports scores, movie information and weather data as part of the three month SiriusXM Travel Link trial. Volkswagen customers will also enjoy real-time traffic information and a complimentary three-month SiriusXM Traffic trial.


The 2017 Beetle offers two engines and transmissions: The 1.8-liter TSI turbocharged and direct-injection four-cylinder engine with six-speed automatic and the 2.0-liter TSI turbocharged four-cylinder engine with the acclaimed DSG® six-speed dual-clutch automatic transmission.

The 1.8T Beetle models feature an EA888 Gen 3 turbocharged and direct-injected four-cylinder engine that is made in Silao, Mexico. This 1.8-liter engine produces 170 horsepower and 184 pound-feet of torque. The EPA estimated fuel economy rating is 24 mpg city and 33 mpg highway for the 1.8T and 24 mpg city and 31 mpg highway for the Dune.

The EA888 TSI engine powers the R-Line models in 2.0-liter form. This award-winning double-overhead cam, 16-valve, 2.0-liter turbocharged inline four-cylinder engine produces 210 hp and 207 lb-ft of torque (achieved on premium fuel). While it gives the R-Line exhilarating performance, it is also efficient, netting the R-Line an EPA estimated fuel economy of 23 mpg city and 29 mpg highway.

The DSG dual-clutch transmission combines the comfort and ease-of-use of an automatic with the responsiveness and economy of a manual. The six-speed, transversely-mounted DSG unit features two wet clutches with hydraulic pressure regulation. One clutch controls the “odd” gears—first, third, fifth and reverse—while the other operates the even gears.

With DSG, the setup allows the next-higher gear to be engaged but remain on standby until it is actually selected. In other words, if the Beetle is being driven in third gear, fourth is selected but not yet activated. As soon as the ideal shift point is reached, the clutch on the third-gear side opens, the other clutch closes and fourth gear engages under accurate electronic supervision.

Since the opening and closing actions of the two clutches overlap, a smoother gearshift results and the entire shift process is completed in less than four-hundredths of a second. In addition to its fully automatic shift mode, DSG has a Tiptronic® function to permit manual gear selection.


All Beetle models are fitted with a strut-type front suspension with a lower control arm and an anti-roll bar: on the Beetle, this is 22 mm in diameter and is increased to 23 mm on the R-Line. All Beetle models feature a multi-link independent rear suspension, with coil springs, telescopic dampers, and an 18-mm-diameter anti-roll bar.

Beetle models have standard anti-lock brakes (ABS) with electronic brake pressure distribution (EBD). The Beetle has 11.3-inch-diameter vented front discs and 10.7-inch-diameter rear disc brakes. The R-Line has larger 12.3-inch-diameter vented front discs, with red calipers.

To help ensure that power is applied properly in challenging conditions, the R-Line model features the XDS® cross differential (limited-slip) system that helps electronically monitor input from various wheel sensors and, in the event of slippage, help transfer extra torque to the wheel or wheels with the most traction.


The starting point for safety in a vehicle is a rigid body structure that uses ultra-high-strength, hot-formed steels in the crash-load paths and seamless laser welds. Electronic Stability Control (ESC) is standard. Front and head-thorax side airbags are also among the standard equipment.

The Automatic Post-Collision Braking system is a standard safety feature for model year 2017. This system builds on the premise that a collision is rarely a single, instantaneous action, but rather a series of events that follow the initial impact—the most significant of which can cause additional collisions. The Automatic Post-Collision Braking system helps address this by applying the brakes when a primary collision is detected by the airbag sensors, thus helping reduce residual kinetic energy and, in turn, the chance of additional damage.

The Beetle also includes Volkswagen’s Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in certain types of collisions.

Driver Assistance Systems

The available Blind Spot Monitor system utilizes a flashing symbol in the outer area of the side mirrors to help indicate the presence of vehicles in the blind spot next to the Beetle. The system uses radar sensors to help monitor a space around the vehicle with a range of approximately 65 feet.

Beetle models that are equipped with Blind Spot Monitor are automatically equipped with the Rear Traffic Alert system as well. This system not only helps alert the driver to stationary and moving vehicles directly behind the Beetle, but also helps detect vehicles approaching from the side that may be difficult for the driver to see. Like the Blind Spot Monitor, it offers a sizable range of 65 feet, and can present an acoustic warning and apply the brakes if a potential impending collision is detected.

Limited Warranty
The 2017 Beetle is offered with Volkswagen’s five-year/60,000-mile (whichever occurs first) powertrain limited warranty and three-year/36,000-mile (whichever occurs first) new vehicle limited warranty.

Model Line-up

Destination for all Beetles is $820

1.8T S

1.8T Classic


1.8T SE

1.8T Dune

1.8T SEL

2.0 R-Line SEL

Competitive Set

Beetle 1.8T: Fiat 500, Mini Cooper

Beetle R-Line: Fiat 500 Abarth, Mini Cooper S

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